In the age of video conferencing we’ve all seen it - someone shares their screen and the browser pops up, showing so many open tabs that the page titles are long gone.
Whether this breaks you out into a cold sweat or it’s business as usual, it’s safe to say it’s probably not the most efficient way to work.
Now imagine if you had 450 tabs open at once. How could anyone possibly keep track of what’s happening where, and respond quickly to requests through a specific channel?
Luckily, property technology can help.
Be seen in 450 places
Whichever your market, it’s likely that advertising online for traditional, long-term residents is dominated by a few websites. The US leader for home-buyers accounts for as much as 67% of that web traffic, for example, and charges a premium as a result.
But with everyone feeling the cost of living strain, that traditional growth is harder to come by. Fortunately, the opposite is true in the multifamily market, and more property managers are exploring new revenue streams through short-term rentals.
Technology plays a key role here - providing access to more than 450 niche travel websites that can "widen the net" and attract a new segment of guests, as well as increase exposure for the multifamily buildings.
Intelligent software powers this automatically, with no need to manually set ads, prices, or worry about double booking errors. Combined with a significant increase in revenue, this presents a perfect opportunity for property managers to diversify income streams and stay ahead of the competition.
The proof is in the people
For those who’ve been in the business for decades this is a game-changing amount of data: but breaking it down can be intimidating. And the tactics needed to make the most of this new market require a new set of skills.
That’s why our revenue management team is as important as the software solution. As well as pricing updates, our experts are also able to recommend the right search engine optimization (SEO) strategy to help listings be found and grab attention online.
This alternative model is already helping many multifamily managers to achieve higher yields - mixing this revenue stream alongside long-term rentals in the way that works best for them.
We view our relationship as more of a partnership, supplementing customer portfolios with new revenues and boosting their existing teams with technology to help recommend the right tactics, price, and channel at the right time.
At first glance, this may seem like a potential disruption to existing setups, but it couldn’t be further from the truth. Staykeepers in particular have designed the value proposition in a modular way, making it incredibly flexible and inclusive of existing BAU operations so as not to disrupt procedures and impact the existing community.
Take a look at our FAQ to find out more. If you’d like to discover how our services could help you see higher returns, reach out to one of our experts today.